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MY WORK
KFC Grill Off
Influencer Marketing Project
KFC Grill Off
Influencer Marketing Project
U Save Plastic
An initiative by NTU-USP club
USavePlastic was a week-long social media challenge to encourage NTU-USPians to adopt sustainable habits into their daily life.
THE CHALLENGE
Every day for 1 week, NTU-USPians were challenged to try a new eco-friendly behaviour, such as bringing their own cutleries and eating less meat.
Over 40 NTU-USPians participated in the campaign to create a total of 93 user-generated content on Instagram.
I also designed infographics for Tuesday's challenge which raised awareness about the environmental and health impacts of plastic straws.
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