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MY WORK
KFC Grill Off
Influencer Marketing Project
KFC Grill Off
Influencer Marketing Project
KFC
Grill Off
AIM
BIG IDEA
To relaunch KFC Signature Grilled Chicken using influencer marketing tactics
As suggested by the playful use of words in KFC Grill Off, the campaign uses a humorous tone to create top of the mind awareness.
STRATEGY
1. Video Series
2. Social Media Contest
The campaign adopts a narrative structure: KFC appoints Joakim and Preetipls as its ambassadors, which sets off a rivalry as they try to outdo one another.
ACHIEVEMENT
The pitch was presented to industry experts from Rice Communications and Klear and emerged as the top project.
Pitch deck
Storyboard for videos
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